I have extensively investigated the causes for Male representations:

The media shapes our understanding of gender and sexuality. There are said to be changes in how men and women are represented, that in which reflect societal change. However, these representations seem to stem from not only the content of media, but also the production of it. Men dominate over 60% of global media in all senses. Women are literally under-represented as men are usually given empowering roles on social issues which concern women eg. abortion. It can be said that the pre-feminism philosophy of the women not being allowed an education as it wold undermine the man, is still being expressed in society today, as it is the key notion which is suppressing positive female representation. With the production of media products being male dominated, it is easy to see the passive and active misogyny being demonstrated. Having said this, male representations are construed from the filtering of female representations.

Male representations of playboy, womanizing behaviour have come from the regression of female representations in all forms of the media. Looking at how women are depicted in media is a key source which can illustrate male representation. Angela McRobbie said that there is a close-minded focus on feminism, where women are only given empowerment through choice of clothing and how they look, even to conforming to male playboy behaviour- this infact has an extent as significant numbers of women in media forms like reality tv, are rarely liberated in their choice of sexuality and promiscuity.

Platforms in which influence representations;

Print
Magazines such as Men's Health are a massively consequential entity for male representations. Modern society is becoming increasingly fixated on appearance, especially men. This has magnified the need for going to the gym to look (and feel) physically attractive. Men's Health are directly exhaling the idea of hypermasculinty into the minds of men. Ordinary men are striving to appear like the husky model on the current issue, conforming to the idea that as a man you have to look physically empowering. Intertextuality has played the role of transferring male stereotypes, as this portrayal of men in print media has branched into broadcasting media - reality tv. A vast majority of male characters, look to create that hypermasculinated body image.

In terms of the regression of women, magazines such as FHM promote the ideology of women only being useful if they are sexually attractive. This type of mainstream media now allows the incentive for men to see women first and foremost as sex objects. This directly links to the growing stereotype of the male 'sex hound'- only wants and looks to have sexual encounters with women. To add to this issue, even magazines such as Ok Magazine, which create depictions of men as well as women, the form of writing and publishing is very different. Men are often displayed along with significant experiences in their profession, whilst women are often presented with the importance of what they were wearing to some sort of event, or even stories related to female life, such as pregnancy. This is a very subtle but key form of the media being socially detrimental to women, constructing the perceived dominance of men over women.

Broadcast
Undoubtedly, the plot of most mainstream action movies are based on Todorov's equilibrium and Propps Characters. But the most considerable part of this is where the female is used as the princess and the prize for the hero. This constant presentation of women being an object to win for male superiority, is clearly a construction of the male stereotype of being a playboy who always eventually gets the girl he wants. Significantly in addition to this, mainstream action movies also add to the typical convention within reality tv which is star construction. The main character is quite consistently presented through their role in the movie, which often features them being illustrated as desirable for women. These are clear examples of how different areas in broadcast can affect male stereotypes.

E-media
Social media is one of the most influential forms of media, as it is one of the main places in which give people liberation and a voice. Institutions have noticed this, as a new and key source of marketing is through social media. However, the ways in which marketing is done is quite noteworthy, as there is a clear trend in the type of endorsement. More often than not, men in reality tv will endorse some sort of gym related item, for instance protein powder. This links to the perception that men should constantly care about being muscular and physically endowed. Whereas women in reality tv, are frequently use to endorse make-up or some sort clothing (usually sexualised eg. bikini). This demonstrates how institutions force male and female characters to play into their stereotype, in order for financial gain.


Bibliography:

Heather Mendick; 12/10/2016; http://www.genderandeducation.com/resources-2/media-coverage/
Angela McRobbie; 12/10/2016;  https://www.youtube.com/watch?v=Wk-QIXlx2wk